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Photos: Mark Lentz
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11/3/2003

40' Motorola Cell Phone, Times Square

Theme: Signage. Notes by Mark Lentz.

Consider the Motorola sign, which features two, 40-ft.-high cell phones that communicate to each other via what seem to be LCD display screens, but are actually 6-ft.-high LED videoscreens.

The two signs talk to each other with a series of dry statements.Curious pedestrians watch the conversations switch from screen to screen. (from Times (definitely not) Square, by Louis Brill, www.signweb.com)

A notch is cut out of this sign to accomodate another ad, as shown on this Russian New.York.Ru site.

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