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Bergdorf Goodman Holiday Window

"What makes a good holiday window presentation? Bergdorf Goodman (New York) subscribes to the three-second rule. "The window has to grab somebody's attention and hold it for three seconds," says David Hoey, Bergdorf's window director. People should be able to understand what the window is about in that brief amount of time, he adds. "But it should also be good for those standing there for 15 minutes."

Randi Holm-Bertelsen, VM+SD Magazine, from VisualStore site.

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