Heralding the new Lime Diet Coke, Times Square

Theme: Breaking News.

Yesterday, with sub-zero wind chill temperatures, was a tough day to be handing out free samples of new Lime Diet Coke.

The guy with the ear muffs is likely the event marketing manager, while the guys in red, in #4, were the photographer and tech.

The lime-hatted guy and girls are probably actors who do events when they can't get plays, soap operas, or commercials.

NEW YORK (CNN/Money, January 15, 2004; excerpts) - Coca-Cola Co. made two moves this week to boost sagging soda sales in the United States.

In the more major of the moves, the company rolled out a lime-flavored version of its popular Diet Coke drink in stores throughout the nation.

New product development is one cornerstone of Coca-Cola's strategy to reignite soft drink sales in North America, its largest market. The company's sales in the region have suffered in recent years due to an economic slowdown and mounting competition from PepsiCo. Inc. (PEP: Research, Estimates) and other rivals.

Along with the new product roll out, Coke is also trying to get more uses for its existing product line. And so it asked the Culinary Institute of America to develop some dishes featuring Coke drinks.

"These new recipes demonstrate how beverages can be incorporated into every-day recipes to deliver contemporary, big flavors, with moderate calories in mind," Donna Shields, manager of health and nutrition strategic communications at Coca-Cola, said in a statement.

The new recipes include new twists on traditional favorites, such as Lemony-Honey Glazed Pork Chops, made with Diet Lemon Coke; Oven-baked Chicken Wings with Sweet & Tangy Mustard Sauce made with Barq's Root Beer; and Light Lime Cheesecake created with Minute Maid Limonada, according to www.SecretIngredientRecipes.com.

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	P Photos: Roving Rube








1/16/2004

		Heralding the new Lime Diet Coke, Times Square Theme: Breaking News. Yesterday, with sub-zero wind chill temperatures, was a tough day to be handing out free samples of new Lime Diet Coke. The guy with the ear muffs is likely the event marketing manager, while the guys in red, in #4, were the photographer and tech. The lime-hatted guy and girls are probably actors who do events when they can't get plays, soap operas, or commercials. NEW YORK (CNN/Money, January 15, 2004; excerpts) - Coca-Cola Co. made two moves this week to boost sagging soda sales in the United States. In the more major of the moves, the company rolled out a lime-flavored version of its popular Diet Coke drink in stores throughout the nation. New product development is one cornerstone of Coca-Cola's strategy to reignite soft drink sales in North America, its largest market. The company's sales in the region have suffered in recent years due to an economic slowdown and mounting competition from PepsiCo. Inc. (PEP: Research, Estimates) and other rivals. Along with the new product roll out, Coke is also trying to get more uses for its existing product line. And so it asked the Culinary Institute of America to develop some dishes featuring Coke drinks. "These new recipes demonstrate how beverages can be incorporated into every-day recipes to deliver contemporary, big flavors, with moderate calories in mind," Donna Shields, manager of health and nutrition strategic communications at Coca-Cola, said in a statement. The new recipes include new twists on traditional favorites, such as Lemony-Honey Glazed Pork Chops, made with Diet Lemon Coke; Oven-baked Chicken Wings with Sweet & Tangy Mustard Sauce made with Barq's Root Beer; and Light Lime Cheesecake created with Minute Maid Limonada, according to www.SecretIngredientRecipes.com. All content ©2003 on behalf of its creators. if you would like to be notified occasionally about noteworthy new content on NYCJPG. This page requires a 6.0+ browser for the pictures/text to display correctly. If you have an older version of Netscape, Explorer, or AOL, the text will appear cut off and the pictures distorted. Site Tips: If you have Explorer or AOL (recent version), and a mouse with a scroll wheel, you should be able to move the mouse anywhere over the text at right and scroll it with the wheel, so you can still see the picture while reading. Most of the pages have a large version of the main picture which you can make your wallpaper by first clicking on it to download, then right-clicking and choosing "Set as Background".